Pricing Tracker – Updated Monthly
SEO Tool Pricing 2026: Every Plan, Every Tool
The most complete SEO tool pricing comparison available. All prices verified directly from official pricing pages – not from affiliate landing pages. Updated at the start of every month so you always have current figures before you commit.
Last verified: June 2026 – all prices current
6 tools covered
All plans including hidden costs
Annual vs monthly breakdown
Free trial status per tool
Price change log included
SEMrush Pricing 2026
9.1 / 10
Three plans: Pro, Guru, Business. Annual billing saves 17%. The Guru plan is the practical starting point for agencies – Pro misses the Content Marketing Toolkit and historical data that make SEMrush worth it at agency scale. Prices verified June 2026 from semrush.com/pricing.
14-day free trial available. Full Pro plan access. No credit card required.
Start Free Trial →
Pro
$117.33
/month, billed annually
$139.95/month on monthly billing
1 user seat
5 projects
500 tracked keywords
10,000 results per report
100,000 pages/month site audit
❌ No Content Marketing Toolkit
❌ No historical data
❌ No historical data
Guru
$208.33
/month, billed annually
$249.95/month on monthly billing
3 user seats
15 projects
1,500 tracked keywords
30,000 results per report
Content Marketing Toolkit
Historical data included
✓ Minimum viable plan for agencies
Business
$416.66
/month, billed annually
$499.95/month on monthly billing
5 user seats
40 projects
5,000 tracked keywords
API access included
Share of Voice metric
Extra seats: $45/month each
Annual billing required for API
Annual billing required for API
Ahrefs Pricing 2026
8.9 / 10
Five plans: Starter, Lite, Standard, Advanced, Enterprise. No free trial – use the $29/month Starter to test before committing. Annual billing saves approximately 17%. Content Explorer (required for content-driven link building) is only available from Standard upward. Prices verified June 2026 from ahrefs.com/pricing.
No free trial. Starter plan at $29/month is the lowest-cost way to test the platform before upgrading.
View Ahrefs Plans →
Starter
$29
/month
Monthly only – no annual option
1 project
Limited Site Explorer access
Limited Keywords Explorer
❌ No rank tracking
❌ No Content Explorer
Interface testing only
❌ No Content Explorer
Interface testing only
Lite
$108
/month, billed annually
$129/month on monthly billing
5 projects
500 credits/month
6 months historical data
Rank tracking included
❌ No Content Explorer
Needs Standard for link prospecting
Needs Standard for link prospecting
Standard
$208
/month, billed annually
$249/month on monthly billing
20 projects
Content Explorer included
2 years historical data
Broken link building tools
✓ Minimum for link building agencies
Advanced
$374
/month, billed annually
$449/month on monthly billing
50 projects
Looker Studio integration
5 years historical data
No refunds on annual plans
SE Ranking Pricing 2026
8.4 / 10
Three plans: Essential, Core, Growth. Annual billing saves approximately 20%. The Core plan at $103.20/month is the practical starting point for freelancers and small agencies – covers 10 projects with white-label reporting included. SE Ranking updated its plan structure in early 2026. Prices verified June 2026 from seranking.com/pricing.
14-day free trial available. No credit card required. Full access to all features on your plan during the trial.
Start Free Trial →
Essential
$52
/month, billed annually
~$65/month on monthly billing
3 projects
750 keywords tracked daily
1 manager seat
Site audit included
❌ White-label requires add-on
3 projects is limiting for agencies
3 projects is limiting for agencies
Core
$103.20
/month, billed annually
$129/month on monthly billing
10 projects
2,000 keyword checks/day
3 manager seats
White-label reporting included
250,000 audit pages/month
✓ Best value for small agencies
Growth
$223.20
/month, billed annually
$279/month on monthly billing
30 projects
5,000 keyword checks/day
Historical data included
API access included
Significant jump from Core
Worth it at 10+ active clients
Worth it at 10+ active clients
Rank Math Pro Pricing 2026
8.8 / 10
Three paid plans: Pro, Business, Agency. All plans billed annually only – no monthly option. Introductory pricing applies to year 1; renewal rates are slightly higher. WordPress only. Content AI is a separate add-on, not included in any plan. Prices verified June 2026 from rankmath.com/pricing.
30-day money-back guarantee on all paid plans. Free version available with no credit card.
Try Pro Free (30 Days) →
Pro
$7.99
/month, billed annually (yr 1)
Renews at $8.99/month after year 1
Unlimited personal websites
Advanced schema markup
Multi-keyword tracking per post
Built-in rank tracking
Content AI trial included
❌ Personal sites only – not client sites
❌ Content AI credits are extra
❌ Content AI credits are extra
Business
$24.99
/month, billed annually (yr 1)
Renews at $29.99/month after year 1
Up to 100 client websites
Everything in Pro
10,000 tracked keywords
White-label option
✓ Right plan for freelancers with clients
Agency
$49.99
/month, billed annually (yr 1)
Renews at $59.99/month after year 1
500+ client websites
Everything in Business
Priority support
For larger WordPress agencies
Mangools Pricing 2026
7.6 / 10
Three paid plans: Basic, Premium, Agency. Annual billing saves approximately 40% versus monthly. All plans include the full five-tool suite (KWFinder, SERPWatcher, SERPChecker, LinkMiner, SiteProfiler) – higher tiers increase daily usage limits, not features. No site audit tool on any plan. Prices verified June 2026 from mangools.com/pricing.
10-day free trial available. No credit card required. 48-hour money-back guarantee after purchase.
Try Free for 10 Days →
Basic
$29.90
/month, billed annually
$49/month on monthly billing
100 keyword lookups/day
200 keyword suggestions/search
100 SERP lookups/day
200 tracked keywords
1 user seat
✓ Right for solo bloggers & beginners
❌ 100 lookups/day can feel tight
❌ 100 lookups/day can feel tight
Premium
$44.90
/month, billed annually
$69/month on monthly billing
500 keyword lookups/day
700 keyword suggestions/search
500 SERP lookups/day
700 tracked keywords
3 user seats
For active content teams (5–15 sites)
Agency
$89.90
/month, billed annually
$129/month on monthly billing
1,200 keyword lookups/day
Unlimited keyword suggestions
1,200 SERP lookups/day
1,500 tracked keywords
5 user seats
Killer feature: 5 seats at this price
Moz Pro Pricing 2026
7.4 / 10
Four plans: Starter, Standard, Medium, Large. Annual billing saves approximately 20%. The 30-day free trial is the longest available in the market. The Starter plan at $39/month is too restricted for most real work – Standard at $79/month is the practical entry point. Prices verified June 2026 from moz.com/products/pro/pricing.
30-day free trial – longest in the market. No credit card required. Full Standard plan access during trial.
Start Moz Free Trial →
Starter
$39
/month, billed annually
$49/month on monthly billing
1 site tracked
50 tracked keywords
1 user seat
❌ No free trial on Starter
Too restricted for most use cases
Too restricted for most use cases
Standard
$79
/month, billed annually
$99/month on monthly billing
3 sites tracked
300 tracked keywords
MozBar Premium included
Backlink analysis included
✓ Practical entry point
7-day free trial available
7-day free trial available
Medium
$143
/month, billed annually
$179/month on monthly billing
10 sites tracked
1,500 tracked keywords
2 user seats
2M pages crawled/month
For local agencies with 5–10 clients
Large
$239
/month, billed annually
$299/month on monthly billing
25 sites tracked
3,000 tracked keywords
3 user seats
At this price compare vs SEMrush Guru
Full Pricing Comparison Table
All plans, all tools – annual billing. Sorted by entry price. Last verified June 2026.
| Tool | Plan | Annual/mo | Monthly | Free Trial | Best For | Review |
|---|---|---|---|---|---|---|
| Rank Math | Pro (yr 1) | $7.99 | Annual only | 30-day MBG | WordPress SEO – personal sites | Review → |
| Rank Math | Business (yr 1) | $24.99 | Annual only | 30-day MBG | WordPress SEO – client sites (100) | Review → |
| Ahrefs | Starter | $29 | Monthly only | No trial | Interface testing only | Review → |
| Mangools | Basic | $29.90 | $49/mo | 10 days | Beginners – keyword research focus | Review → |
| Moz Pro | Starter | $39 | $49/mo | No trial | Single site, basic keyword tracking | Review → |
| SE Ranking | Essential | $52 | ~$65/mo | 14 days | Solo freelancers – up to 3 clients | Review → |
| Mangools | Premium | $44.90 | $69/mo | 10 days | Active content teams | Review → |
| Moz Pro | Standard | $79 | $99/mo | 7 days | Local SEO – 3 sites, DA tracking | Review → |
| Mangools | Agency | $89.90 | $129/mo | 10 days | Small agencies – 5 seats | Review → |
| Ahrefs | Lite | $108 | $129/mo | No trial | Backlink monitoring, basic SEO | Review → |
| SE Ranking | Core | $103.20 | $129/mo | 14 days | Freelancers & small agencies | Review → |
| SEMrush | Pro | $117.33 | $139.95/mo | 14 days | Solo professionals billing clients | Review → |
| Moz Pro | Medium | $143 | $179/mo | 30 days | Local agencies – 10 sites | Review → |
| Ahrefs | Standard | $208 | $249/mo | No trial | Link building agencies | Review → |
| SEMrush | Guru | $208.33 | $249.95/mo | 14 days | Agencies – minimum viable plan | Review → |
| SE Ranking | Growth | $223.20 | $279/mo | 14 days | Growing agencies – 10+ clients | Review → |
| Moz Pro | Large | $239 | $299/mo | 30 days | Compare vs SEMrush Guru at this price | Review → |
| Ahrefs | Advanced | $374 | $449/mo | No trial | Large agencies – 50 projects | Review → |
| SEMrush | Business | $416.66 | $499.95/mo | 14 days | Large agencies – API, Share of Voice | Review → |
Price Change Log
Every documented pricing change tracked here. Most recent first.
Jun 2026
All tools: Prices re-verified. No changes detected since May 2026 verification.
Apr 2026
Rank Math: Pro introductory price confirmed at $7.99/month (year 1), renewal at $8.99/month. Previously listed as $8.99 on some affiliate sites – corrected.
Jan 2026
Ahrefs: Starter plan launched at $29/month. Previously the cheapest paid entry was Lite at $129/month monthly. Significant accessibility improvement for new users.
Early 2026
SE Ranking: Plan structure updated. Essential/Core/Growth naming introduced. Core plan pricing at $103.20/month annual confirmed.
2026
SEMrush: Semrush One bundle launched at $199/month – combines traditional SEO tools with AI visibility tracking. Classic Pro/Guru/Business plans unchanged.
2023
Ahrefs: Prices raised approximately 30% across all plans. Lite moved from $99/month to $129/month. Standard from $179 to $249/month. These rates have held through 2026.
Pricing FAQ
What is the cheapest professional SEO tool in 2026?
Mangools Basic at $29.90/month (annual) is the cheapest full SEO toolkit covering keyword research, rank tracking, SERP analysis, and backlink data. For WordPress-only SEO, Rank Math Pro at $7.99/month (year 1) is cheaper still but is a plugin, not a standalone platform. The cheapest Ahrefs entry is now $29/month (Starter) but it has significant feature restrictions.
Which SEO tools offer a free trial in 2026?
SEMrush: 14 days, full Pro access, no credit card. SE Ranking: 14 days, no credit card. Mangools: 10 days, no credit card. Moz Pro: 30 days – the longest available. Ahrefs: No free trial – the $29/month Starter plan is the lowest-cost test option. Rank Math: Free version available permanently; paid plans have a 30-day money-back guarantee.
Is annual or monthly billing better for SEO tools?
Annual billing saves 17–40% depending on the tool – the savings are significant. Mangools saves the most (40%). Ahrefs and SEMrush both save approximately 17%. The risk is committing upfront. The practical approach: use the free trial to validate the tool fits your workflow, then commit to annual billing. Most tools offer no refund on annual plans once the trial ends, so use the trial seriously.
How much does SEMrush cost in 2026?
SEMrush costs $117.33/month on the Pro plan (annual) or $139.95/month on monthly billing. The Guru plan for agencies costs $208.33/month annually ($249.95/month monthly). The Business plan costs $416.66/month annually. Annual billing saves approximately 17%. See the full SEMrush pricing breakdown for add-on costs and plan comparison.
Did SEO tool prices increase in 2026?
The most significant recent change was Ahrefs raising prices approximately 30% in 2023 – those rates have held through 2026. SEMrush pricing is stable in 2026 but added Semrush One at $199/month. SE Ranking updated its plan structure in early 2026. Moz pricing has been stable. Rank Math added clarity on introductory vs renewal pricing. This page is updated monthly to catch any changes.